Meeting
Planner
eBrochure
History & Evolution
The foundations of the Meeting Planner eBrochure were established in the early 2000s, as hotels began adopting digital presentation tools to complement and gradually replace printed materials.
At a time when most hotel sales tools were limited to brochures and static plans, early versions of interactive eBrochures were already being developed—featuring clickable floor plans, structured navigation, and screen-based presentations using the technologies available at the time.
While the tools were different, the objective was already clear: to help clients understand space visually, interactively, and with greater confidence.
This early experimentation established a long-standing approach of adopting new technologies thoughtfully, as soon as they proved useful.
During this period, these systems were developed for and implemented at a range of international luxury, resort, and convention hotels, including selected properties affiliated with:
Notable early implementations included properties in locations such as Chicago (O’Hare and downtown), New York (Park Avenue / Grand Central), Las Vegas, Scottsdale, San Antonio, Houston, Newport Beach, Seattle, Washington, D.C., London, Rome, Shanghai, Beijing, the Caribbean, and the U.S. Virgin Islands.
O'Hare Airport Rosemond, Illinois
Meeting Planner eBrochure — Design & Production
Washington DC
Meeting Planner eBrochure — Design & Production
As technology evolved, eBrochures transitioned from offline formats—such as CD-ROM and local presentations—to fully web-based platforms.
This shift allowed meeting planners and hotel teams to access information remotely, share presentations easily, and update content without reprinting or redistributing materials.
Interactive floor plans, image galleries, and structured venue navigation remained central, while performance, resolution, and accessibility steadily improved.
The eBrochure began to take the form of a living reference rather than a static document.
Beijing, China
Meeting Planner eBrochure — Design & Production
Indian Wells, California
Meeting Planner eBrochure — Design & Production
With the growth of broadband and modern displays, the focus moved toward visual quality and spatial accuracy.
Professional architectural photography became a foundational element, ensuring that meeting spaces were represented with correct proportions, lighting, and perspective.
This period reinforced the importance of understanding venues not just visually, but architecturally—how rooms relate to one another, how they function, and how they are experienced.
The eBrochure matured into a tool that balanced aesthetic refinement with practical planning needs.
Rome, Italy
Meeting Planner eBrochure — Design & Production
Dallas, Texas
Meeting Planner eBrochure — Design & Production
As digital behavior changed and attention spans shortened, the eBrochure evolved again—introducing cinematic storyboard sequences and deeper interactivity.
Still images were carefully rendered into motion, creating guided visual narratives that conveyed atmosphere without distraction.
Interactive planning features—floor plans, capacities, galleries, and virtual tours—were unified into a single, coherent experience.
This stage marked the transition from informational presentation to experiential exploration.
Shanghai, China
Meeting Planner eBrochure — Design & Production
Chicago, Illinois
Meeting Planner eBrochure — Design & Production
Recent advances in AI introduced new efficiencies and creative possibilities, but the guiding principle remained unchanged.
AI is used selectively as an extension of craft, supporting image rendering, video processing, optimization, and workflow acceleration—always under human creative and technical supervision.
The focus remains on clarity, consistency, and control, ensuring that technology enhances the experience rather than defining it.
Austin, Texas
Meeting Planner eBrochure — Design & Production
Indian Wells, California
Meeting Planner eBrochure — Design & Production
The Meeting Planner eBrochure has never been about chasing trends.
Each phase of its evolution builds on the previous one—retaining what works, refining what can improve, and adopting new tools when they genuinely add value.
This continuity is what allows the eBrochure to feel established, reliable, and future-ready at the same time.
Noord, Aruba
Meeting Planner eBrochure — Design & Production
O'Hare Airport ROSEMONT, ILLINOIS
Meeting Planner eBrochure — Design & Production
The Meeting Planner eBrochure continues to evolve alongside hospitality, technology, and the way teams and planners work.
What remains constant is the intent:
to present space with accuracy, experience with clarity, and technology with purpose.
San Antonio, Texas
Meeting Planner eBrochure — Design & Production
Scottsdale, Arizona
Meeting Planner eBrochure — Design & Production